A Closer Look at Sustainability and Businesses

Purchasing from sustainable businesses is a growing trend, and for good reason. Last post we talked about how switching to sustainable products contributes even in a small way to the health of the world around us. But, what can small businesses do to be more sustainable?

The way we consume goods and services has a direct impact on our environment. It’s time to make conscious choices about the products we buy and the companies we support. In the following post, we take a look at the practices of Basic Naturals Skincare to see what small businesses can really do to be more sustainable.

Sustainable businesses are companies that operate in a way that meets the needs of the present without compromising the ability of future generations to meet their own needs. This includes reducing waste, using renewable energy, and using environmentally-friendly materials in production. (Check out this article about companies on a “Zero Waste: Sustainable Future” mission. )

Why Buy Sustainably?

When you buy from a sustainable business, you’re not just supporting that business, you’re also supporting a better future for the planet. For example, a company that uses wind power to run its factory reduces its carbon footprint, reducing the impact of climate change. Similarly, a business that uses recycled materials in its products helps to reduce waste and conserve resources.

One of the main benefits of purchasing from sustainable businesses is that it promotes the use of environmentally-friendly products and processes. When more people start to buy from these companies, it signals to other businesses that there’s a demand for sustainable products, encouraging them to follow suit. The more there are of “us” the better the results for us and our planet.

In addition to supporting the environment, buying from sustainable businesses also supports the local economy. When you purchase products from local businesses, you’re keeping money within the community, which can have a positive impact on the local economy.

Moreover, sustainable businesses often have strong values and a commitment to social responsibility. (Check out local eco-spot, Eco Evolution, in South Norwalk, CT for many examples of sustainable small business vendors and products. This guy is really on a mission!). Did you know that some companies may donate a portion of their profits to organizations that support environmental conservation or social justice. By buying from these businesses, you’re also supporting their commitment to making a positive impact in the world.

How Does Basic Naturals Skincare Act Sustainably?

As a brand, Basic Naturals Skincare prides themselves on their sustainable practices.

Here are some examples of what a small business can do to be more sustainable:

1. Use eco-friendly packaging: Basic Naturals uses recyclable packaging for all the products they produce. Shipments are packed in boxes made from recycled cardboard, recycled paper and filler is used for protection of bottles. Of course, products are packaged in recyclable bottles and containers, too! These practices help to reduce the amount of non-biodegradable materials used.
2. By using only natural and organic ingredients; Basic Naturals reduces the use of synthetic chemicals and supports sustainable agriculture practices. Additionally, the products themselves are more healthy for the end-user and do not pollute our water systems.
3. Reduce carbon footprint: One cool way that Basic Naturals reduces their carbon footprint is by providing local deliveries on e-bike. (*Founder Yaniv converted his bicycle to electronic motor so he can zoom around town with no emissions!) Additionally, the brand sources ingredients locally and from minimal vendors. They compost waste materials, and keep the ingredient list short! They even have solar panels that feed the grid providing CT with a renewable energy boost!
4. Implement sustainable practices in production: Basic Naturals Skincare makes all their products in small batches using an electric stove top and e-appliances. This helps reduce waste in their production process by using energy-efficient equipment, reusing or recycling materials, and minimizing water usage.
5. Educate consumers: The brand got their start at farmer’s markets and continues to focus their mission to educate consumers. The importance of sustainability and adopting eco-friendly practices is their way of life in and out of business. As a family the business owners compost, reduce packaged waste, eat a plant based diet, use green products, and grow their own food in season. What can you do to be more eco-friendly?

Thinking Forward To The Future

By implementing these practices, Basic Naturals Skincare reduces their impact on the environment and contributes to a more sustainable future. These are just a few examples of things that small businesses can do to be more sustainable and eco-friendly. By taking small steps, businesses can make a big impact on the environment and their bottom line.

In conclusion, purchasing from sustainable businesses, like Basic Naturals Skincare, is a simple and effective way to make a positive impact on the environment. It’s a conscious choice that we can all make to help create a more sustainable future. So next time you’re in the market for a new product, take the time to research and choose a sustainable option that aligns with your values.