Basic-Naturals founder Yaniv Ben-David believes Mother Nature knows best. Likewise, personal care products should be produced only with natural , basic ingredients.
“Mother Nature has provided us with everything we need, and that is all we should use.”
In 2009 while biking in Israel, Yaniv touched a prickly pear – opuntia (cactus fruit) and released hundreds of glochids (short prickles) into his hands. He developed a serious and painful case of eczema (contact dermatitis). His dermatologist prescribed cortisone, a steroid, but Yaniv wanted a natural alternative. After four years of research and testing natural products, Yaniv Ben-David created his own cure: Skin Repair – Organic Calendula Salve, and Basic-Naturals.com was born.