About Us

At Basic Naturals, we believe in the power of simplicity. We’re a woman-owned skincare brand that started with a single goal: to create skincare that’s pure, effective, and nourishing. Each product is carefully handcrafted in small batches, ensuring that every jar, bottle, and tube is filled with the highest quality natural ingredients.

Our journey began in an unexpected way—during an afternoon bike ride abroad. Yaniv, our in-house formulator, engineer, and resident athletic over-achiever, decided to pick a prickly cactus fruit to rehydrate. But what seemed like a harmless decision ended with hands full of tiny prickers. What followed was months of suffering as contact dermatitis and eczema developed. Traditional remedies either failed or were too harsh (steroid creams come with long-term side effects), which set us on a relentless search for a solution.

After over a year of research, trial, and error, we finally created a highly concentrated, natural calendula-based salve—Skin Repair—unlike anything else on the market. This salve healed Yaniv’s hands and became a household staple for treating diaper rashes, bug bites, scars, and more.

That pivotal experience sparked a deeper exploration of the ingredients in the skincare products we trusted daily. Shocked to discover that many "natural" products contained potentially harmful ingredients, we made a commitment to formulate our own pure, plant-based products. What started as small-batch skincare for our family soon blossomed into a thriving natural skincare business, from farmers markets to store shelves, and now to homes across the country.

• Family-Owned and Passionate: We’re a small, family-run business dedicated to health, wellness, and clean living.
   
• Natural and Organic: Our products are made with 100% natural, organic, non-GMO, and alcohol-free ingredients.
   
• Effective Formulas: Every product is crafted to target specific skin concerns with maximum efficacy and no harmful side effects.
   
• Sustainability Focus: We prioritize recyclable packaging, low-waste materials, and eco-friendly local deliveries. (*As we grow, we find new and better ways to package our products—stay tuned for ongoing eco-friendly advancements!)
   

At Basic Naturals, our mission is to create the most effective and enjoyable natural skincare solutions. Every product is:

• Handcrafted with Love: We take care in every step of the process.
   
• Formulated Using Aromatherapy and Healing Oils: Designed to promote healthy, glowing skin naturally.
   
• Skin Barrier Protecting and Rejuvenating: Nourishing your skin with the purest ingredients.
   

• Short, Clean Ingredient Lists: We avoid unnecessary additives and over-processing, ensuring you get only what your skin needs.
   
• Concentrated Products: Our formulas are rich in high-quality ingredients, giving you more value and effectiveness per container.
   
• Small-Batch Production: Every product is made with care in Connecticut, USA.
   
• Core Values: We prioritize care over profit, ensuring every product aligns with our commitment to quality and sustainability.
   

• We are a woman-owned skincare brand committed to innovation and sustainability.
   
• Our small-batch skincare ensures that each product is fresh and of the highest quality.
   
• We handcraft each product with love, using plant-based, organic ingredients that your skin will love.
   

Choose Basic Naturals for radiant, healthy skin—crafted with care by a family-owned brand dedicated to you and a sustainable planet.