What Can Small Businesses Do To Be More Sustainable

Hand Shake Moisturizing Balm Made with 5 Natural Ingredients – Metal Packaging

A Closer Look at Sustainability and Businesses

Purchasing from sustainable businesses is a growing trend, and for good reason. Last post we talked about how switching to sustainable products contributes even in a small way to the health of the world around us. But, what can small businesses do to be more sustainable?

The way we consume goods and services has a direct impact on our environment. It’s time to make conscious choices about the products we buy and the companies we support. In the following post, we take a look at the practices of Basic Naturals Skincare to see what small businesses can really do to be more sustainable.

Sustainable businesses are companies that operate in a way that meets the needs of the present without compromising the ability of future generations to meet their own needs. This includes reducing waste, using renewable energy, and using environmentally-friendly materials in production. (Check out this article about companies on a “Zero Waste: Sustainable Future” mission. )

Why Buy Sustainably?

Wind Power for Energy Production

When you buy from a sustainable business, you’re not just supporting that business, you’re also supporting a better future for the planet. For example, a company that uses wind power to run its factory reduces its carbon footprint, reducing the impact of climate change. Similarly, a business that uses recycled materials in its products helps to reduce waste and conserve resources.

One of the main benefits of purchasing from sustainable businesses is that it promotes the use of environmentally-friendly products and processes. When more people start to buy from these companies, it signals to other businesses that there’s a demand for sustainable products, encouraging them to follow suit. The more there are of “us” the better the results for us and our planet.

In addition to supporting the environment, buying from sustainable businesses also supports the local economy. When you purchase products from local businesses, you’re keeping money within the community, which can have a positive impact on the local economy.

Moreover, sustainable businesses often have strong values and a commitment to social responsibility. (Check out local eco-spot, Eco Evolution, in South Norwalk, CT for many examples of sustainable small business vendors and products. This guy is really on a mission!). Did you know that some companies may donate a portion of their profits to organizations that support environmental conservation or social justice. By buying from these businesses, you’re also supporting their commitment to making a positive impact in the world.

Basic Naturals Owner On His E-Bike with Groceries & Deliveries

How Does Basic Naturals Skincare Act Sustainably?

As a brand, Basic Naturals Skincare prides themselves on their sustainable practices.

Here are some examples of what a small business can do to be more sustainable:

  1. Use eco-friendly packaging: Basic Naturals uses recyclable packaging for all the products they produce. Shipments are packed in boxes made from recycled cardboard, recycled paper and filler is used for protection of bottles. Of course, products are packaged in recyclable bottles and containers, too! These practices help to reduce the amount of non-biodegradable materials used.
  2. By using only natural and organic ingredients; Basic Naturals reduces the use of synthetic chemicals and supports sustainable agriculture practices. Additionally, the products themselves are more healthy for the end-user and do not pollute our water systems.
  3. Reduce carbon footprint: One cool way that Basic Naturals reduces their carbon footprint is by providing local deliveries on e-bike. (*Founder Yaniv converted his bicycle to electronic motor so he can zoom around town with no emissions!) Additionally, the brand sources ingredients locally and from minimal vendors. They compost waste materials, and keep the ingredient list short! They even have solar panels that feed the grid providing CT with a renewable energy boost!
  4. Implement sustainable practices in production: Basic Naturals Skincare makes all their products in small batches using an electric stove top and e-appliances. This helps reduce waste in their production process by using energy-efficient equipment, reusing or recycling materials, and minimizing water usage.
  5. Educate consumers: The brand got their start at farmer’s markets and continues to focus their mission to educate consumers. The importance of sustainability and adopting eco-friendly practices is their way of life in and out of business. As a family the business owners compost, reduce packaged waste, eat a plant based diet, use green products, and grow their own food in season. What can you do to be more eco-friendly?

Thinking Forward To The Future

By implementing these practices, Basic Naturals Skincare reduces their impact on the environment and contributes to a more sustainable future. These are just a few examples of things that small businesses can do to be more sustainable and eco-friendly. By taking small steps, businesses can make a big impact on the environment and their bottom line.

In conclusion, purchasing from sustainable businesses, like Basic Naturals Skincare, is a simple and effective way to make a positive impact on the environment. It’s a conscious choice that we can all make to help create a more sustainable future. So next time you’re in the market for a new product, take the time to research and choose a sustainable option that aligns with your values.

Sustainable Skincare, Sustainable Planet

Skin care in the fall season - basic-naturals
Skin Repair for Eczema and More!
A Sustainable Skincare Product from Skinimalist Company @Basic_Naturals

Sustainable Skincare, Sustainable Planet

How can we clean up this mess?

In recent years, consumer choices have made a huge impact on the environment- the evidence of this negative impact has been growing with plastic waste collecting in islands in oceans and microplastics turning up in food and water. Incredibly, statistics show that the average American household contains 300,000 items. (How Much Stuff Is In the Average American Home?). One way we can make a significant impact is by making educated choices about the products we purchase. While Minimalism is not for everyone, maybe a reminder to practice good judgement at each purchase can be a helpful tool for consuming less waste while saving money and space!

When you change your personal care over to sustainable eco-friendly brands you are not only supporting brands that are better for the planet, they are most often better for your skin too. In this article, we will explore the benefits of purchasing from sustainable skincare brands, and provide some tips for finding the best eco-friendly products for your skincare routine.

Plastic Waste Engulfs a Path
A Reminder of the Importance of Purchasing Responsibly

Why Should I Purchase Sustainably? Why does it matter what products I buy?

You may be asking yourself, why me? How much change can I generate as one person or household? Surprisingly, or not, the beauty industry has a significant impact on the environment. They may come in small containers and be purchased only once a month, but the amount of waste that personal care products carry with them is impactful.

The production of cosmetics and personal care products requires large amounts of water, energy, and raw materials, and generates waste and pollution throughout the supply chain. Many cosmetic ingredients, including microplastics, can harm marine life and ecosystems when they enter waterways.

Packaging waste is also a significant issue, with millions of tons of plastic and other materials ending up in landfills or oceans each year. Additionally, the transportation and distribution of these products contribute to greenhouse gas emissions and other environmental impacts. Overall, the beauty industry has a responsibility to prioritize sustainability and reduce its environmental footprint.

Consequently, if we as consumers continue to purchase from brands that do not prioritize this mission to clean up and preserve our planet, the companies that maintain wasteful practices will continue to thrive and cause environmental damage to our home. With each purchase that shifts the market towards sustainable brands, we can generate change together. Sustainable Skincare, Sustainable Planet.

Sales of Sustainable Products in the U.S. Increased Between 2014 and 2021F

Why Should I Choose Sustainable Skincare Products?

There are a few key reasons why choosing sustainable skincare products is beneficial:

  1. Reducing your environmental footprint: Many traditional skincare products contain harmful chemicals and contribute to pollution when they are produced and disposed of. Sustainable brands have best practices that require them to act responsibly with regards to production, disposal, labor and water usage. By choosing eco-friendly products, we can each reduce our impact on the environment and help preserve natural resources.
  2. Better for your skin: “Naturally”, sustainable skincare products are often made with natural ingredients that are gentler on the skin. Correspondingly, formulas that protect the skin barrier tend to be more healthy overall. Systemically and environmentally improving health. Many people find that these products can be more effective in improving skin health and reducing the risk of irritation or allergic reactions.
  3. Support for ethical companies: Many sustainable skincare brands are committed to ethical and socially responsible practices. By supporting brands like these you can help promote positive change and contribute to a more sustainable future.

Tips for Finding the Best Eco-Friendly Skincare Products

If you’re interested in purchasing sustainable skincare products, here are a few tips to keep in mind:

  1. Look for natural ingredients: One of the key benefits of eco-friendly skincare products is that they often use natural, plant-based ingredients. Products that use ingredients like aloe vera, mango or shea butter, olive oil and coconut oil, are gentle and nourishing for the skin. (Basic Naturals uses only all-natural ingredients and minimally processing!)
  2. Check for eco-friendly packaging: Another important aspect of sustainability is packaging. Look for products that come in recyclable or biodegradable packaging, or that use minimal packaging to reduce waste. (BN uses minimal packaging to reduce waste, recycled packing materials and boxes for shipments, e-bike deliveries for locals, and recyclable packaging!)
  3. Research the company’s sustainability practices: Before purchasing from a particular brand, take some time to research their sustainability practices. Look for companies that prioritize ethical sourcing, use renewable energy, and have a commitment to reducing waste and carbon emissions.
  4. Consider the product’s lifecycle: When choosing skincare products, consider their entire lifecycle – from production to disposal. Look for products that are made with minimal environmental impact, and that can be safely and easily disposed of when you’re finished using them.

A Challenge for You!


We dare you! This month try to change over at least 2 of the products you currently use in your household to a more sustainable version. Additionally, when you purchase from sustainable, eco-friendly skincare brands it is a great way to reduce your environmental footprint. Let’s call this challenges #SustainableSkincareSustainablePlanet. Eventually, let’s work towards total conversion to sustainabile homes bit by bit. Sustainable living is a lifestyle that starts with small changes one thing at a time. Or two!

By following these tips, you can find high-quality products that are both effective and gentle on your skin, while also contributing to a more sustainable future and a healthier home for all. So, let’s go!

Buy One, Get One Free with our #PayItForward Deal

Basic Naturals celebrates the New Year with a #payitforward campaign. We know that one good deed promotes another. A sale that allows customers to send a gift set containing to a friend or family member, and the same set will be sent to them at no cost. (The set contains their winter skincare favorites. Handshake Moisturizer, Happy Feet Balm, and a Lip Balm). Buy One, Get One Free!

We want to wish you all a Happy New Year! It’s here. 2022. And while we don’t know what to expect in the coming year, we know this…

Many have missed time with friends and family due to COVID and cancelled travel. Many holiday plans were cancelled. Many are feeling isolated and alone.

We want to help in our own way.

Buy one, get one free – Buy one Winter Care Set for a friend* and we send the same gift set to you at your billing address. Let’s make the distance between friends and family a little closer.

Click here to shop: Winter Care Set

*NOTE:  Make sure to enter a friend’s name and address in the shipping info. Your billing information will be used to mail the second set.
*Add NOTE #PAYITFORWARD at checkout and make sure to select our Winter Care Set. 

Why YOU Should Switch Deodorants to One of the Best Natural Deodorants – (AND IT WORKS!)

“Don’t sweat the small stuff.” That’s what they say. Well, when it comes to actual sweat, it turns out that escaping the hazards of synthetic deodorant is actually kind of the big stuff. Yes, it’s true, switching products from something that works for you can be a challenge. But, achieving the peace of mind that comes with knowing your body is functioning naturally can be as rewarding as it is physically beneficial. We’ll explain a little about the difference in synthetic vs natural deodorants, and why you should switch deodorants to one of the best natural deodorants on the market..and it actually works!

Mainstream antiperspirant deodorants contain aluminum salts, yes- the metal!

This ingredient temporarily blocks the sweat glands on your skin to avoid any sticky underarms or unwanted sweat. When we perspire, the bacteria on the surface of our skin digest the fats and proteins in our sweat; it is this digestive off-gassing that causes sweat to have an odor. By blocking the sweat glands, the hope of an antiperspirant is to eliminate odor and wet stains at once.

Does using antiperspirant with aluminum have negative side effects?

This is a controversial topic, and one that has see-sawed over the past decade or more. While no direct correlation between absorption of aluminum through topical exposure has been proven, the link between use of products containing aluminum and build up in the body, and potential for increase risk of brain cancer or alzheimers have us concerned. No, we are not medical professionals. But we do try to make educated decisions about the safety of each product we use or each food that we eat. And this build up of a metal in the body does not feel safe – for us.

Natural deodorant brands, like Basic Naturals with their Fresh Underarms Roll-On Deodorant, take a different approach and use a less controversial absorbent ingredient to “soak up” the sweat, as well ingredients that neutralize or cover odor safely. The idea is not to stop the natural process of sweating, but to make it as pleasant as possible. Many would say that natural deodorants are a safer choice. A deep sweat, otherwise known as an oil-based sweat, can help eliminate built up fluids or toxins in the body. (Note- this refers to sweat generated in a sauna, from a fever, etc. not from regular workouts or heat). So, if we are able to expell toxins through sweat, why would we want to block them in at all?

One customer reviewed “Fresh Underarms” giving it a 10/10 and saying,

“This deodorant rocks!!! Like most people, in the high heat and humidity, my underarms sweat and then my skin gets red and irritated all over. With this deodorant, no angry pits!! After walking in the heat, I can move freely immediately afterward. My skin is much happier, so I am too. I don’t have particularly sensitive skin, but this deodorant showed me how much better it can be!! Also, the smell is fantastic and smells as natural as the ingredients, and I don’t need to put layer after layer (as I do with my old spice) to get the benefits!! 10/10 would recommend, you won’t know just how much you’re missing until you try it!” – Ethan (Basic Naturals customer)

Basic Naturals’ deodorant contains only skin benefiting ingredients which balance the skin, sweat, and odor naturally, organically and healthily:

  • Aloe vera (barbadensis) juice which helps keep skin soft and smooth. The rollerball application is also refreshing and feels cooling.
  • Vegetable glycerin adds body and consistency to products and prevents them from drying out. In our body care products, glycerin helps the skin to attract and retain its own natural moisture, leaving it feeling soft.
  • Sodium bicarbonate (baking soda) is antibacterial and a pH neutraliser. In our deodorants, it is used to neutralise the acid in sweat and eliminate underarm bacteria, preventing body odour from forming.
  • Arrowroot powder is used to thicken deodorant, but arrowroot has also been know to draw out toxins and impurities.
  • Xanthan gum helps with texture and keeps the deodorant from running down your skin when you roll on the product
  • Citric acid helps by exfoliating the outer layer of dead skin cells, cleaning pores, evening skin tone and softening and smoothing the skin

Basic Naturals Skincare uses a proprietary blend of essential oils containing either:

Cedarwood (Black cap) which is reputed to guard the skin against environmental pollutants and toxins


Clary sage (White cap) which is known to reduce skin inflammation, heal the epidermis and soothe skin.

Did you know? Synthetic deodorant may in actually lead to more odor. When a person does make the switch from antiperspirant to natural deodorant, they often experience a period of purging sweats which smell worse than normal. They may be misled to think that their new deodorant is not working. However, the culprit is actually the old one. The buildup of blocked sweat in their glands takes about 3 weeks to reset. Maybe less if you sweat daily.

What are Some Common Differences Between Natural and Synthetic Deodorant 

  • There about a two-to-four-week transition period when your body is purging from buildup of sweat from your old deodorant or antiperspirant to a natural version. During this time, you may experience more odor than you are used to. However, with the right product, like Basic Naturals’ Clary Sage or Cedarwood deodorant, these annoyances can be minimal. 
  • You may feel you sweat more once you have transitioned into natural deodorants. This is because using the sweat-blocking “cousin” or synthetic version, can actually have the pysiological effect of making you feel hotter, however your sweat will have been blocked. The good news is that natural deodorant users tend to say that this this effect becomes less noticeable with time as your body temperature regulates and glands adjust to the new balance.  
  • Your skin may be more smooth! Ingredients in synthetic anti-perspirants and deodorants can cause underarm discoloration, bumps, rashes and irritations. After transitioning to a natural formula, you should see improvement!
  • Less staining! The aluminum salts can cause yellowing of fabrics. White t-shirts making a come-back!?


  • Apply your deodorant straight after showering and immediately after exercise to keep underarms smelling fresh.
  • Let your deodorant dry completely before getting dressed to avoid staining your clothes.
  • To avoid any unpleasant armpit smells reapply regularly according to how much you sweat, your activity level, and the climate.

What are the Benefits of using Fresh Underarms Aluminum-free Deodorant by Basic Naturals 

  • 24- hour protection 
  • Non-comedogenic formula keeps skin smooth and doesn’t clog pores
  • Doesn’t stain clothes 
  • Dries quickly 
  • No artificial fragrance 

Other Related Products by www.Basic-Naturals.com

Non-Comedogenic Body Silk Lotion (Alcohol-free, Paraben-free, Fragrance-free)& Detoxifying Activated Charcoal Mask

Want to read more about this topic:

What No One Tells You About Switching to Natural Deodorant 

Our Natural Deodorants Really Better for You? 

Everyone Is Switching TO This ‘Natural’ Deodorant – But Does it Actually Work? 

What Is Clean Beauty? 

Reading Between the Lines: What Is Clean Beauty, and Why Do We Need It? 

The word “clean” can be used to describe many aspects of modern life. Clean diet, clean air, clean house, clean hands. So why make life even more complicated by applying it to beauty? And what does it really mean? Recently the term “clean beauty” has become a subject of fierce debate. Frankly, the public’s interest in so-called “clean skincare” began way before it became a marketing term. The public’s initial interest in clean-eating came first. This interest was later directed towards skincare products where parabens, phthalates, artificial ingredients, and other (potentially) harmful ingredients were found in abundance. According to one source, one of the first factors that led to an interest in skincare ingredients was a study that linked phthalates – an ingredient once pervasive in beauty products – to breast cancer in 174 of 200 women. Other trials, such as a class-action lawsuit against Johnson & Johnson in which hundreds of women contended that the use of the brand’s baby powder could be linked to their cancer, led many to take a closer look at what we put on our skin. 

Consumers today need to look closely at the ingredients in their makeup and skincare products. It’s important to do so because these particles can pass into the bloodstream and have lasting effects on the body’s chemical composition. What we put on our skin can impact our health, affecting it in many ways ranging from hormonal imbalance, allergic responses, and even chronic illnesses or cancers.

Don’t You Just Open it and Massage It In: Why Is “Clean Beauty” So Unclear? 

The rising concern over safety led to heightened interest in two categories: “natural beauty” and “organic beauty.”  You might think that these terms could create a sense of safety for those seeking safe skincare options; however, there is no systematic regulation of the use of these labels. Instead, “natural beauty” broadly describes products that use at least some plant-based ingredients, or also products that have a majority of ingredients from nature. These definitions mean that many companies can formulate products in an affordable yet marketable fashion, without adhering to any classification. Similarly, the label organic means that the product contains at least some organic matter. Further, regulations in the skincare industry haven’t been meaningfully updated by the FDA since 1938. These two descriptors: natural and organic, are often applied to products by the skincare brands themselves. Therefore setting the tone for a sea of marketing messages without much real communication or meaning behind them. (We wrote more about these category labels in this November 2021 post.)

One Word That Says Everything and Nothing at All… 

At this very moment, “clean beauty” can mean a great many things, often encompassing messaging around natural and organic ingredients. They are also often associated with sustainable and environmentally conscious processes just as much as they are with human health. You might ask, why is all this a problem? Doesn’t the term “clean” help us categorize our lives, make them easier? The truth is, that there is no rigorous or classified set of rules around this term either. According to Joshua Zeichner, Director of Cosmetic and Clinical Research at Mount Sinai Hospital’s Department of Dermatology, “there is no data showing that clean skincare products are any more effective or even any safer than traditional products”. The lack of regulated standards creates a sense of mistrust within the educated public, instead of enhanced confidence in these products.  Marketing messaging and unregulated imported goods make it hard to see which “clean beauty” brands are “really in itbecause they care.

Basic Naturals Skincare: A Clean Beauty Brand That’s Really In It Because They Care 

Clean Beauty, when made responsibly, should empower consumers to spend their money in a way that positively affects their lives and influences the future health of our world. There are several factors that point to Basic Naturals ranking as one of the truly cleanest brands out there. For one, Basic Natural’s ingredients come only from the natural world, no synthetics. When you try Basic Naturals skincare products you will love the beautiful results you see in your skin. It comes down to the concentration and balance of natural oils, cold-pressed flowers, plant-based butter, and other natural ingredients used. You will find no abbreviations, artificial fragrances/preservatives, toxins, or unclear terms on any of Basic Natural’s labels.  (*AND All moisturizers are alcohol-free.) These clean products are also constructed thoughtfully, to avoid potentially negative reactions, and to target skincare goals.  Basic Naturals connects its products to natural and attainable beauty. “We want you to feel enveloped in our luxurious Mango Body Butter, or the fresh clean feeling you get from using our revitalizing Clean Face Oil Cleanser. We know you will smile when you wake up and see the improvement from using Healthy Face Anti-Aging Moisturizer. It’s not our goal to change you; instead, Basic Naturals wants you to be your most natural and beautiful self, as a result of thoughtful self-care.” 

Embrace your true beauty through nature; judge the products you purchase through a lens of curiosity and knowledge and protect your health through your skin.

Choosing Natural Skincare: Important Differences Between Natural, Organic, and Synthetic-Free Skincare Products

Choosing natural skincare is a transition for some people, one that is not easily made without a solid understanding of products available on the market, and the categories used to describe them. We spend a lot of time sharing posts about key features of our products. They are 100% Natural, Organic, Non-GMO, Cruelty-Free, and Plant-Based / Synthetic-Free Brand among others.

You may be asking yourself, what does this even mean even if you are an experienced and well-versed consumer. These keywords may just blend in with the slew of marketing terms companies throw at consumers. 

Education is power, so let’s talk a little about what it means when we say we are a Natural, Organic, and Plant-Based / Synthetic-Free Brand! (*Consider this a crash course in how to fine-tune your natural skincare routine to the best natural skincare there is).

What makes a skincare product natural? 

Natural as a label means that ingredients come from resources that are not man-made and occur in… well, nature of course. The term “natural” is not officially regulated by the government, so we recommend that everyone learn how to read an ingredient list. Did you know that ingredients are listed from highest percentage to lowest? That means, when reading the labels, you should try to pick a product where synthetic ingredients are mainly at the bottom of the list if included at all. (All ingredients in our products are 100% natural, with no synthetics. ) 

Confused? Here’s a good resource: Skin Deep Database.

If you are looking for references, check out the EWG database linked above. This is a fantastic database that shows the safety of any ingredient and even has many mainstream products stored by name and brand. Don’t know one of the ingredients on a product? Pop it into this link and find out safety ratings and any potential risk usage can carry. 

What is Organic Skincare? 

When Skincare is labeled as organic it means that ingredients are farmed without chemical pesticides or fertilizers. This category is officially regulated by the FDA. Products only need to contain a certain percentage of organic matter to declare “made with organic ingredients” on its label. (This amount varies from state to state.) Spotting a USDA Organic seal is ideal since that means the product contains at least 95% organic ingredients. Please note that having a USDA seal costs money, a lot. So many small businesses may not yet have reached this threshold to gain a “seal” while all their ingredients still come from verified organic sources. (We make sure that we exceed that threshold in every product we make!)

OK, that makes sense now. Then what does it mean to be Synthetic-Free?

“Synthetic-free” products contain no man-made ingredients—this means it is 100% of it is made of naturally occurring elements or compounds. Here is an example: a naturally derived ingredient, such as hyaluronic acid, which is originally sourced from animals is copied and molecularly replicated to the same effect within a lab.

What is Plant-Based Skincare? What are Plant-Based Products?

The term “plant-based” might be a little more flexible but generally indicates that the product is made with botanical ingredients. An example of plant-based would be mango butter, olive oil, avocado oil, shea butter, essential oils, etc.

Both Synthetic-Free and Plant-Based are terms that are unregulated. They do not necessarily include or exclude one another. (Basic Naturals’ products do not contain ANY Synthetic Ingredients and are mostly Plant-Based.) Beeswax is the only ingredient we use that is not Plant-Based and for this reason, we are not a fully Vegan brand. However many of our products are Vegan! AND ALL of our Basic Naturals skincare products are Alcohol-Free!

Here you can find some of our VEGAN and Alcohol-Free Basic Naturals Skincare products:

Vegan and 100% Natural Body Butter by Basic Naturals

For our full collection of Vegan Products, click here to Shop Now!

Try also: Healthy Face Anti-aging Moisturizer and Serum, and Clean Face Oil Cleanser! All products are alcohol-free!

And… Basic Naturals products are always cruelty-free, natural, organic, alcohol-free, and synthetic-free!!

Don’t fret—you’ll begin to recognize these terms and ingredients with practice.  Read the list when you are looking to buy natural skincare brands, it will help you and our planet!

Organic – means that ingredients are farmed without chemical pesticides or fertilizers (it is a category that is regulated by the FDA). A product only has to contain a certain percentage of organic matter to declare “made with organic ingredients” on its label. (This amount varies from state to state.) Spotting a USDA Organic seal is ideal since that means the product contains at least 95% organic ingredients. But please note that having a USDA seal costs money, a lot. So many small businesses may not yet have reached this threshold to gain a “seal” while all their ingredients still come from verified organic sources. (We make sure that we exceed that threshold!)

Plant-Based or Synthetic-Free – Theoretically, a product labeled as “synthetic-free” contains no man-made ingredients to—this means it is 100% made of naturally occurring elements or compounds. The term “plant-based” might be a little more flexible but generally indicates that the product is made with botanical ingredients. Both terms are unregulated. They do not necessarily include or exclude one another. (Basic Naturals products do not contain ANY Synthetic Ingredients and are mostly Plant-Based. Beeswax is the only reason our products are not 100 % Plant-Based and also the only reason we are not 100% Vegan. However many of our products are Vegan! They are always cruelty-free.)

Spread seeds, spread joy!

while supplies last….
With each purchase of our “Skin Repair” Calendula Salve 
we are giving away a gift of organic Calendula seeds! 

what do you know about Calendula
Besides having beautiful and vibrant flowers, they have many uses in home remedies and healing; AND are the key ingredient in our Skin Repair Salve.

Skin Repair was the first product we created in response to our own need for a natural and effective treatment for eczema. READ MORE ABOUT HOW WE STARTED HERE. This salve is a staple in many households, including our own, as a treatment for eczema, diaper rash, chafing, cuts, bug bites, scrapes, burns and more. We are always happy to hear stories of how Skin Repair helped someone heal, so if you have one…please share it with us!

 Read THIS article for more information about Calendula and it’s health benefits. From tea, to garnish, to beauty products and even dye!

We like to think of this as our way of paying it forward to our community while giving thanks to this natural ally. 
Calendula seed can also be started indoors and transplanted out to the garden when the soil is workable; avoid transplanting seedlings into the garden when temperatures are hot. Space your seeds or Calendula plants 8 to 10 inches apart.

Enjoy these beauties as they grow! SHOP HERE for your order of SKIN REPAIR + seeds!

*Don’t forget to check out our new Facial Care Sets! And of course – Tag us in pics for more treats through IG @basic_naturals !

Skin Repair Salve

Hate is a Virus

Norwalk, CT March 24, 2021
Together, we must stop hate. The oppression of any life is an injustice for all.
Basic Naturals is committed to fighting racism and inequality.

Over the past weeks, the headlines have shown us how much work we have to do as a society to promote equity and equality. We need to educate to reduce hate.

As a company, and individually we stand in solidarity with the Asian American and Pacific Islander (AAPI) communities against xenophobic discourse, violence, and discrimination. While the efforts made by our small business can not force change on their own; we hope our voice among others will help transcend inaction and silence.

We are still in this together. And together, we must stop hate.

To report an anti-AAPI hate incident, visit 

Yaniv and Danielle Ben-David
Basic Naturals | Co-Founders

About Basic Naturals
At Basic-Naturals we believe that good skincare products should protect and nourish your skin. While we each have individual needs in our skincare, these are not divided by the color of our skin, nor by our nationality, gender, religion or orientation.

We base our formulas on natural ingredients because they work. Therefore, they are easily absorbed by our skin; and they minimize our impact to our environment. All our packaging is recyclable too! At Basic-Naturals, we strive to provide unique, fresh and effective products to promote healthy skin and a natural glow.

Basic-Naturals products combine the natural healing and protective powers of organically grown flowers, high quality plant-based oils, pure essential oils and harm-free waxes (organic, first cold press and non-GMO). And, as always our products are alcohol-free and non-comedogenic!

Safe and unsafe alcohols in skincare

When it comes to skin care products and their mysterious ingredients, we need to give alcohol a much-deserved moment of clarity since it is often perceived only as harsh for skin due to misleading information found online. There are safe and unsafe alcohols in skincare and it’s important to know more about them.

There are many kinds of alcohols with different uses and different health effects. Some are considered safe for topical use while others are not. However, we should keep in mind that research says that alcohol as a main ingredient in any skin care product is a problem.

First, let’s get technical. Alcohol is an organic compound that carries at least one hydroxyl functional group (−OH) bound to a saturated carbon atom. A hydroxyl group is an oxygen atom bonded to a hydrogen atom, and it’s found on a truly vast number of organic molecules.

Alcohols are diverse, encompassing everything from wine to rubbing alcohol to retinol and beyond. All alcohols do share that hydroxyl group, but they can have vastly different structures.

There are ways to help you determine if your skin care product has ‘good’ or ‘bad’ alcohol content. It’s important to discern these skin-friendly forms of alcohol from the problematic types of alcohol.

If you buy a new beauty or cosmetic product that has an alcohol as a main ingredient, it’s fair game to consider this a red flag. Still, there’s no need to steer clear of all alcohols, all the time.

The drying type of alcohol that you’ll most often see listed on an ingredient label as SD alcohol, denatured alcohol or isopropyl alcohol are volatile alcohols that give products a quick-drying finish with an immediately degrease skin and feel weightless on skin. Added in cosmetics, they will make a product feel lighter on the skin and dry quickly in case you have oily skin. But those short-term benefits end up with negative long-term consequences.

You might have heard that alcohol is a great ingredient because it helps other ingredients like retinol and vitamin C absorb into skin more effectively. It is true that it enhances absorption of ingredients, but the alcohol also destroys skin’s surface. There are certainly other gentler ways to get good ingredients into skin, without damaging its outer layer.

The alcohols known as fatty alcohols are non-irritating and can be beneficial for the skin. Examples you’ll see on ingredient labels include cetyl, stearyl, and cetearyl alcohol. All of these are good ingredients for dry skin, and in small amounts fine for any skin type as they give a pleasing texture and help keep ingredients stable in products.

  • Unsafe Alcohols for Skin: SD alcohol, denatured alcohol, isopropyl alcohol, ethanol, methanol, benzyl alcohol

  • Safe Alcohols for Skin: cetearyl alcohol, glycol, cetyl alcohol, C12-16, stearyl alcohol, myristyl Aalcohol, lauryl alcohol

Let’s talk a bit more about the unsafe alcohols. In some skin care products, simple or denatured alcohols can be found, which are created using petroleum-based ingredients. While some are used as preservatives; others are used to get skin care formulas to the right textures. They help liquid formulas dry quickly on your skin and they can also help reduce excess sebum. It can be tempting to use these products because they provide an immediate matte finish. These being said, certain denatured alcohols can have short-term positive effects for oily complexions. But when used repeatedly, these alcohols can also weaken your skin’s natural barrier, making it harder for your skin to retain moisture and elasticity while also making your skin vulnerable to environmental stress like UV radiation. Repeated use of these alcohols can significantly increase symptoms of aging and loss of elasticity. These alcohols may be capable of causing breakouts, skin irritation, and wrinkles but these ingredients are unlikely to have a harmful effect upon your overall health.

How to differentiate the bad from the good? In contrast to denatured alcohols made using petroleum products, fatty alcohols are derived from natural ingredients like coconut and nuts. These fatty alcohols (cetyl alcohol, stearyl alcohol, propylene glycole), are rich in healthy fats and are generally used as emulsifiers, to help create a thick texture which can be nourishing for the skin. Fatty acids lock in moisture and help to bolster your skin’s defensive barrier. While fatty acids are safe for use on most skin types, they may not be suitable for sensitive skin.

Truth be told, there are many natural and safe alternatives that can be used in their stead. Consider seeking out a product that features natural astringents, like green tea or witch hazel. Natural ingredients like radish root ferment filtrate can also be used instead of harmful preservatives in order to lengthen products’ shelf lives, without putting a consumer’s health at risk.

The risks and benefits of different alcohols are often misunderstood. Fatty alcohols have a place in skin care formulas, as they benefit the skin by boosting moisture retention. We recommend seeking out natural alternatives to denatured alcohols wherever possible, and carefully monitoring your skin while using any alcohol-based product!

alcohol in skincare






Winter Skincare

Cold temperatures, dry air and indoor heating affects our skin, impairing its barrier function and leaving it vulnerable to dehydration. The top layer of the skin is a barrier which can be damaged. In this case, the bad things from outside get into your skin while the good things that you want to keep in your skin, like moisture, evaporate out. When you’re inside at home or at your office, using a humidifier will add moisture and help keep your skin hydrated. So run a humidifier in the rooms you spend the most time in! Keep in mind to minimize exposure to agents that strip the skin of its natural oils! It may be tempting to take a long, steamy hot shower, but the truth is that these are going to wash away any good oil that your skin generates. As a result, your skin becomes much more vulnerable. So in wintertime, it’s better to take quick showers with water as cool as you can tolerate. You should also avoid using excessively hot water when washing your hands! Yep, winter skincare routine is challenging.    

Some advice

Going to your local drugstore to find a local salesperson to give you correct advice on what products you should use during wintertime, might not be a very easy task. That’s why going to an esthetician or dermatologist even once is a good investment since they can analyze your skin type and give you advice on the skin care products you should use. For now, we can give you some generalized advice. The good news is that a little bit of prep goes a long way in keeping your skin healthy through cold weather. There are many simple ways to combat the causes of dry winter skin and help keep your skin feeling moist and supple all season long.

What to minimize or avoid

Be careful in your choice of soaps since the wrong ones can worsen itchy, dry skin. For instance, regular bar soaps may contain irritating ingredients and fragrances. Products with alcohol are also concerning, because alcohol can strip your skin of natural oils. Look for products specifically labeled “fragrance-free,” referring to artificial fragrances and perfumes, because “unscented” products may contain fragrances. Products containing natural fragrances from essential oils are not problematic and may also be soothing based on their herbal healing properties.


Dry skin isn’t as efficient at shedding its dead cells, so it’s worth investing in an exfoliator to keep dullness at bay. Lightweight foaming cleansers feel great in summer, but in winter when things are altogether drier, it’s worth switching to a hydrating cleanser. Go gently with it as over-zealous peeling can overstimulate oily skin and leave dry skin feeling even drier. The best time to exfoliate is during night time regime since the skin doesn’t have to contend with UV rays afterwards. Truth be told, right now is the best time of year for brightening and exfoliating treatments, as lower UV levels mean skin is less vulnerable to damage. At the end of the process, you should apply a moisturizer to seal in the moisture.


Before getting into more details about creams, let’s talk about SPF for a minute. If you don’t see the sun, it doesn’t mean it’s not there! So don’t be fooled by darker, dreary days in winter! The sun’s harmful UV rays can permeate clouds and still cause damage. Also, it is important to keep in mind that on bright days, snow reflects the sun’s rays up to 80% according to the Skin Cancer Foundation. Having said that, it’s still worth wearing daily SPF protection. So before you go outside, apply a moisturizing, broad-spectrum sunscreen with an SPF of 15 or higher!

Which moisturizer should I use in the wintertime?

Now, moisturizing is one of the most important steps that one must do in wintertime! Hydration is the key for optimizing skin plumpness and making sure that the skin does not lose its natural oils. You may have a great moisturizer that works just fine in warmer months, but as weather conditions change so should your skin care routine. During the winter months, go for a moisturizer that’s oil-based, rather than water-based. The oil will create a protective layer on the skin that retains more moisture than a cream or lotion. Did you know that night lotions labeled as “night creams” are oil-based? You can focus your search on creams based on oils like coconut oil, castor oil, olive oil, buttermilk, cucumbers. If your skin is on the dry side, look for creams with barrier-repairing ceramides and fatty acids since these prevents water loss. AAD (American Academy of Dermatology) recommends you stop using products that contain alcohol and fragrances. Furthermore, avoid using harsh peels, masks, and alcohol-based toners or astringents, all of which can strip vital oil from your skin. Many astringents contain alcohol, which can dry your skin even more. Find a an oil cleanser, cleansing milk or mild foaming cleanser, a toner with no alcohol, and masks that are hydrating, rather than clay-based. Do you use facial oils or a face serum? You should! A couple of drops mixed in to your day or night cream helps to lock in moisture and keep skin petal-soft. Now don’t forget your lips! Our lips have no oil glands of their own, which is why they chap and crack so badly in cold weather. Applying a moisturizing balm such as petroleum jelly can help.


Having all that covered up, it’s not just your face that might need a little extra help in winter. Just because our bodies are swathed in layers of wool and you wear gloves when you go outside, it doesn’t mean they should miss out on a nourishing boost. Cover your whole body in oil-based body creams after every shower. Try finding lotions that contain rich plant-based butters like shea, cocoa or mango butter. Keep in mind that winter isn’t only about chic dresses and boot combos, but also about switching up your usual skincare routine to keep your skin healthy and radiant year long. Happy winter!



Some of our recommended products for winter skincare

Healthy Face Cream – Anti-Aging Face Moisturizer
Silky Body – All Body Lotion
Happy Feet – Best Moisturizer for Cracked Heels
Hand Shake Balm – Best Hand Moisturizer for Dry Hands